2022-11-26 19:31:46,您是第6814980位访客!

搜索
创新案例
Innovation case
您的位置:首页 > 创新案例
穿越X11次元潮玩飞艇即将启程,复古到未来

分类:创新案例 发布日期:2022-02-02 发布人:沩徕

穿越X11次元潮玩飞艇即将启程,复古到未来 (图1)


穿越X11次元潮玩飞艇即将启程,复古到未来 (图2)



你好,穿越者!

旅程即将开启

这场跨次元的旅行,

X11与TOMO東木筑造将携手带你回到未来。



Hello, traveler.

The journey crossing dimensions is about to start.

X11 and TOMO DESIGN are taking you back to the future.



穿越X11次元潮玩飞艇即将启程,复古到未来 (图3)


穿越X11次元潮玩飞艇即将启程,复古到未来 (图4)



敬不可一世的梦想

敬冒险高飞的狂妄

拒绝千篇一律的复制

于沉浸环境中释放灵魂

创造新体验与新共鸣



Pay a tribute to the bold dream,

and to the flying adventure.

Say no to monotony and homogeneity.

Set free the souls in an immersive setting.

Create a new experience and resonance.




穿越X11次元潮玩飞艇即将启程,复古到未来 (图5)



追求精神消费的Z世代消费者,孕育了以X11为代表的潮玩新零售品牌。

全新的业态,全新的消费者,也正孕育着全新的商业空间。



X11, as a new, representative toy retail brand, is born to meet the spiritual needs of Gen Z. Nowadays, emerging commercial operations and consumer groups are breeding new commercial space.


而收获新时代消费者的利器,是叙事性沉浸式的消费体验。洞悉这一变化的X11采用了“千店千面”的旗舰门店策略。

以极致的空间、陈列美学、叙事性的动线,为消费者提供沉浸式的体验与社交货币。


Narrative, immersive shopping experience is the key to capture the new generation of consumers. In light of this fact, X11 adopts the strategy of giving every flagship store a differentiated image, hoping to offer consumers an immersive shopping and socializing experience through exquisite spaces, display aesthetics and story-telling circulations.



穿越X11次元潮玩飞艇即将启程,复古到未来 (图6)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图7)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图8)


穿越X11次元潮玩飞艇即将启程,复古到未来 (图9)



在上海、武汉等多地成功落地引爆流量与话题的旗舰店后,
X11来到西安万象天地,发起新一轮的“潮玩之旅”。

这次,策划这场穿越之旅的是 TOMO東木筑造(下文统称東木)。



X11 flagship stores in Shanghai and Wuhan have successfully drawn tremendous attention and become a hit on social media. Recently, another new premise of X11 opened in the Mixc World in Xi'an.  Conceived by TOMO DESIGN, this flagship store unfolds a distinct journey of exploring toy collections.




穿越X11次元潮玩飞艇即将启程,复古到未来 (图10)



全新的X11西安门店,以全新潮流美学激发分享动力,刷新消费者与品牌交流的体验,将零售空间提升为一个有叙事、有情感、有氛围的多层体验场。



Its novel, trendy aesthetics stimulate the desire of sharing, refresh consumers' interactive experience with the brand, and turn the retail space into a story-telling experiential field awash with emotions, atmosphere and rich layers.




穿越X11次元潮玩飞艇即将启程,复古到未来 (图11)



糅杂着好奇心与乐趣、未知的探索、跨次元的创新、以及不被定义的潮流……

一场融入未来质感、合成器浪潮与璀璨幻想的跨次元旅程,幻化为一艘既复古又未来的飞艇渐渐浮现。



This space is an integration of curiosity, fun, unknown exploration, cross-dimensional innovation and undefined trend. The retro-futuristic "airship" flies people to another dimension full of futuristic, synthwave and fantastic elements.



穿越X11次元潮玩飞艇即将启程,复古到未来 (图12)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图13)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图14)


穿越X11次元潮玩飞艇即将启程,复古到未来 (图15)



“未来质感”
构建跨次元的“旅途”场景;

“合成器浪潮”
以未知与乐趣,提炼复古与科幻融合的元素,
碰撞出全新的陈列形式;

“璀璨幻想”
不被定义,打破空间既有形式,
构建新颖的空间形式。



"Futuristic"

Creating a journey-like scene that leads to another dimension.

"Synthwave"

Based on the unknown and fun, retro and sci-fi elements are extracted to generate a new display form.

"Fantastic"

Breaking the existing spatial form and building a novel, undefined spatial image.



穿越X11次元潮玩飞艇即将启程,复古到未来 (图16)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图17)


穿越X11次元潮玩飞艇即将启程,复古到未来 (图18)



这个在天空中漂浮的庞然大物

如同一个近在咫尺的“平行宇宙”,

无论在一个世纪以前,

还是在被飞机及其他飞行器占领的今天,

人们从未停止对其幻想,

它始终在未来主义者的乌托邦愿景中占据显着地位,

化身浪漫科幻主义的载体,

人们幻想移居空中自由翱翔。



The colossus floating in the sky is like a "parallel universe" near at hand. No matter in a century ago or today when planes or other kinds of aircrafts are common, people have never stopped the fantasy about airship. It still plays a dominant role in futurists' utopian vision, acting as a romantic, sci-fi medium that carries people's dream of living and freely flying in the sky.




穿越X11次元潮玩飞艇即将启程,复古到未来 (图19)



对复古未来主义的憧憬,X11潮玩化身一艘飞艇,向新时代的“潮人”们递送了一张飞向另一次元的船票。



To meet the vision of retro-futurism, X11 flagship store in Xi'an is conceived as an airship, bringing contemporary young customers to another dimension.




穿越X11次元潮玩飞艇即将启程,复古到未来 (图20)



飞艇如何降临?

東木巧妙利用了原有空间,打开界面,将全金属打造的飞艇与链接上下楼层的交通功能相融,置入空间中央。巧妙地营造复古与未来对话的科幻场景,同时提高了空间的利用率。



How does the airship land?

TOMO subtly made use of the original space and opened up the interior surfaces. The metal airship was set at the center of the space, linking the upstairs and the downstairs. It creates a sci-fi scene, which builds a dialogue between past and future and meanwhile improves the utilization of the space.



穿越X11次元潮玩飞艇即将启程,复古到未来 (图21)


穿越X11次元潮玩飞艇即将启程,复古到未来 (图22)



但特殊的造型,在空间结构中带了诸多技术性的挑战。

東木巧妙的利用钢架楼梯及飞艇的骨架结构,隐藏了许多硬性的消防和空调暴露问题,同时保证了飞艇造型的完美呈现。



The special form of the airship posed many technical challenges to the spatial structure. In response, TOMO took advantage of the steel staircase and the skeleton structure of the airship, cleverly hiding firefighting equipment and air-conditioning and ensuring the perfect presence of the airship form.



穿越X11次元潮玩飞艇即将启程,复古到未来 (图23)


穿越X11次元潮玩飞艇即将启程,复古到未来 (图24)



飞艇造型在空间中形成向心力的同时,面对店铺大量的陈设需求,设计通过细致规划与高效的展陈排布,形成有序中不乏探索乐趣的空间动线。

游走其中,沉浸于潮玩构建的异次元,探索的乐趣得以挥洒,收获(购买)自然而然。



The airship installation gives the space a centripetal force. To satisfy the demands for displaying a large number of commodities, the design team worked out elaborate spatial layout and efficient display solutions, which form orderly, interesting spatial circulations. Walking inside, customers are immersed in the distinct dimension filled with various toys, and the fun of exploration and shopping.




穿越X11次元潮玩飞艇即将启程,复古到未来 (图25)



飞艇底部“驾驶舱”,被巧妙的设置为收银区,既是有特色的磁力点,又在动线中形成功能节点。

飞艇局部的镂空与灯光的排布,由内部透出,吸引着人们前往探索。



The cashier area is subtly arranged in the "cockpit" at the bottom of the airship, serving as a characteristic "magnetic dot" and a functional node of the circulation route. The hollow-out design and the lighting arrangements are exposed from the inside of the airship, attracting customers to step in and explore.




穿越X11次元潮玩飞艇即将启程,复古到未来 (图26)



与飞艇相接的二层楼板,以一段围绕飞艇头部的月牙状玻璃栈道消弭了楼板的边界,为达到飞艇造型上下浑然一体,東木团队进行了严谨细致的推敲,让飞艇得以“漂浮”于空中,同时丰富了空间行走的体验。



The connecting area between the floor slab of 2F and the head of the airship is formed by a crescent-shaped glass walkway, helping eliminate the boundary. To realize an integrated form for the airship from top to bottom, TOMO refined the design in a rigorous and meticulous manner, thus creating an airship “float” in the air and rich walking experiences in the space.



穿越X11次元潮玩飞艇即将启程,复古到未来 (图27)


穿越X11次元潮玩飞艇即将启程,复古到未来 (图28)



通高的玻璃幕墙,打开建筑对外的界面,透露着空间内无限的遐想。

外立面有序分类的格栅巧妙配合着电光灯带渲染着璀璨迷幻的未来感,包裹着空间内的飞艇,若隐若现。



The full-height glass curtain wall provides an open view to the outside, and reveals the interior full of infinite imagination. The orderly-arranged grilles are combined with strip lights, producing a psychedelic, futuristic visual effect and delicately wrapping the airship inside.


入口处“X11”标识昭示着品牌IP,落地的三角造型雨棚嵌入流动的点阵屏,似乎催促着最后的“登船人”。

飞艇下置的台阶直面入口,邀请潮人们纷纷踏上这场未知的穿越之旅。


The "X11" logo on the facade highlights the identity of the brand. A matrix screen with flowing dots is inserted into the triangular entrance canopy, which seems to urge people to board the airship. The staircase of the airship faces the entrance, welcoming people to the unknown travel.



穿越X11次元潮玩飞艇即将启程,复古到未来 (图29)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图30)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图31)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图32)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图33)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图34)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图35)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图36)


穿越X11次元潮玩飞艇即将启程,复古到未来 (图37)



穿过楼板,巨大的飞艇悬于空中,复古的形式,未来的质感,碰撞出全新的潮流场景。

转动的螺旋翼,催促着穿越者们进入探索。



Crossing the floor slab, the huge airship floating in the air comes into view. Its retro appearance and futuristic textures create a new, stylish scene. The rotating spiral wings call on travelers to explore the inside.



穿越X11次元潮玩飞艇即将启程,复古到未来 (图38)


穿越X11次元潮玩飞艇即将启程,复古到未来 (图39)



步入其中,复古与未来交织的浪漫想象,构建出鲜明突出的风格特点。

它看上去复古,却有时髦摩登感的表现力,听似新潮,却也充斥着年代感的旋律。



As stepping into the space, people can experience the retro-futuristic, romantic vibe and the distinctive style. The space appears retro, but expresses modernity and fashion as well.



穿越X11次元潮玩飞艇即将启程,复古到未来 (图40)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图41)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图42)


穿越X11次元潮玩飞艇即将启程,复古到未来 (图43)



登船,在银色金属质感之中的“实验仓”里,一个个生化能量桩形成阵列,顶尖潮玩在此孕育,沉浸场景让故事徐徐展开。



Boarding the airship, an array of biochemical energy boxes is placed in the silver-hued metal "laboratory", which nurtures top toys. The immersive scene unfolds stories.



穿越X11次元潮玩飞艇即将启程,复古到未来 (图44)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图45)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图46)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图47)


穿越X11次元潮玩飞艇即将启程,复古到未来 (图48)



向上,配有呼吸灯装置的钢构楼梯,闪烁着迷幻的红光,指引着旅程。

光线穿越过飞艇的银色钢架洒落,映照着科技质感。



The red lighting installed on the steel staircase are blinking, leading people to enter the airship. The light passes through the steel frame of the airship and falls down, highlighting a sense of technology. 



穿越X11次元潮玩飞艇即将启程,复古到未来 (图49)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图50)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图51)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图52)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图53)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图54)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图55)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图56)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图57)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图58)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图59)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图60)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图61)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图62)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图63)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图64)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图65)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图66)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图67)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图68)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图69)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图70)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图71)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图72)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图73)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图74)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图75)


穿越X11次元潮玩飞艇即将启程,复古到未来 (图76)



复古绿的水磨石地面与“实验操控台”元素的货架设计相得益彰,局部不锈钢拼贴停机坪地面造型,一同营造飞艇控制、制造室的空间氛围。

呼应着过去与未来的对话,划分区域,指引旅程。

科幻赛博的明亮灯带与点缀的红光,引发时空交错、超然于世的情绪。



The retro green terrazzo floor and the shelves featuring the elements of "experimental console" complement each other. The "apron" is partially paved with stainless steel, producing a spatial atmosphere the same as the control and manufacturing room of airship. Based on a dialogue between the past and the future, distinct areas are divided to guide the journey. The sci-fi, cyber-style, bright light strips and the dotted red light arouse time-travelling, surreal feelings.



穿越X11次元潮玩飞艇即将启程,复古到未来 (图77)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图78)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图79)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图80)
穿越X11次元潮玩飞艇即将启程,复古到未来 (图81)


Project Information/项目信息


Name/项目名称:X11 Toy Collection Store in Xi'an Mixc World X11全球潮玩(西安万象天地店)

Client/项目业主:KK Group-KK集团

Location/项目地点:Xi'an, China-中国 西安

Area/项目面积:1000 sqm

Date/项目时间:2021

Studio/设计机构:TOMO DESIGN-東木筑造 TO ACC


友情链接

同创沩徕

秘书长处:上海市杨浦区国定东路200号2号楼5楼c105室 Overseas Address:8 Salisbury Square London ,EC4Y 8BB,Tc Future Ltd
Copyright © 2021-2022 沩徕教育科技 版权所有 网站备案号:沪ICP备2021002800号    公安机关备案号  31011002005451